KEJIA SHI                  




I have always regarded fashion as a language that speaks of human connection, capturing the warmth of daily life and the movement of culture. Over the past six years, I have worked across various roles within the fashion system, from designer to creative director, and from product and graphic design to styling and photography. Each experience has deepened my understanding of relationships — between design and the wearer, between brands and their communities, and between creators and their audiences.
For me, design is more than the creation of form; it is a way of seeing and interpreting the world through stories. I believe its true power lies in the ability to connect, to spark resonance in moments of encounter, and to let emotions continue through being seen and felt. My practice is ultimately centred on people. Using stories as a thread and lived experience as a foundation, I aim to bring fashion back to a place of warmth, empathy and human understanding.