GoodUs Documentary
Rooted in GOODBAI’s philosophy of natural connection, GoodUs is a documentary initiative I founded to deepen the emotional narrative of the brand and explore the shared values that connect people. The project focuses on ordinary individuals who embody creativity, resilience, and sincerity in their daily lives. They may not live under the spotlight, yet through quiet choices and persistence, they express a kind of strength that feels deeply human. GoodUs was created to bring the brand story closer to real life. It is not a campaign about products, but a reflection of how values and emotions take shape in the everyday. By documenting these honest stories, the project extends GOODBAI’s belief that beauty exists in authenticity and that connection grows through shared experience. It also expands on the idea of community. Through the medium of film and photography, GoodUs captures the moments that unite people — friendship, creativity, and belonging — turning them into living expressions of the brand’s spirit. Each story becomes a gentle reminder of what it means to live with warmth, care, and meaning. Ultimately, GoodUs Documentary is not only a visual project but an ongoing conversation about identity and connection. It invites people to rediscover the quiet power of sincerity and to see beauty in the rhythm of everyday life.
Role:
Project initiator
creative supervisor
co-creator
Shiqi Sun
Jupiter Band
Ming hua Deng
Hua Zhang