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WAYS OF GOING
Created for 916, this ongoing visual narrative establishes a long-term direction for the brand’s imagery and identity. Centred on the spirit of being “on the way”, it reflects a sense of freedom, authenticity and ease, quietly resisting the idea of fixed destinations or definitions. Across the brand’s visual works, movement becomes both a language and a mindset, expressing how youth drifts between certainty and openness, solitude and connection. Ways of Going is not about the act of travelling but about the attitude of those who choose to stay in motion, embracing life as an unfinished journey.
Along Route
Role:
Creative Direction
Fashion Design
Styling
Casting
They keep moving, hoping not to arrive too soon. Sometimes staying lost feels like the only way to feel real. Along Route follows a quiet passage through in-between spaces — train platforms, car parks, the folds of the city where time seems to loosen its grip. There is no clear destination, only the rhythm of walking, waiting, and watching the world pass. Faces blur into light, clothes carry traces of motion, and the journey itself becomes a state of being. In these uncertain pauses, reality feels softer, almost true.
Passing Days
Role:
Creative Direction
Fashion Design
Casting
Passing Days was photographed in Copenhagen, where the sunlight stretches long and gentle. The rhythm of the streets is slow, with sea air drifting through the spaces between passers by. People talk on bridges and lose themselves in window reflections. Everything feels in balance, unhurried and quietly alive. Afternoon light moves softly through fabric, turning time weightless. It is a pause within the everyday, a way of remembering moments that were never meant to last.
Somewhere Before Sunset
Role:
Creative Direction
Fashion Design
Styling
Somewhere Before Sunset traces a solitary journey along an open road. The sun drifts lower over the horizon, the car windows reflecting a sky washed in fading tones. The air carries the scent of gasoline and salt as he passes through quiet towns where no one seems to stay, stopping briefly at petrol stations or by an old phone booth before moving on. There is no rush to arrive, no clear destination, only the steady rhythm of time as wind, light, and dust travel beside him toward an uncertain night.
No Map Needed
Role:
Creative Direction
Fashion Design
Shot in Paris, this series moves through the city with no destination and no need to hurry. We walk and let the streets lead the way, following the rhythm of sunlight spilling across corners and the sound of cars and voices drifting in the distance. People stop, cross, disappear. Clothes move with the body, gestures stay loose, everything feels unplanned yet right. It isn’t about posing or performance, just a way of being in motion. Everything sits somewhere between what is happening and what has yet to pass, as if the journey had quietly folded itself into the everyday life of the city.
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